Podlers wholesale infants's shoes press: OOAL Magazine February 2012
Friday, 17 February 2012 | AdminNEW LEATHER SUPPLIERS BRING COLOUR VARIATION
The Podlers' identity is moving from strength to strength and is now credited as a brand in its own right.
Following the release of the 2011 collection, the Podlers' development team have been working hard to source new leather suppliers to achieve brighter and more diverse colour variations for the 2012 collection, which holds host to a collection of lime greens, hot pinks, electric blues and pillar box reds.
And despite rising material and production costs, Podlers have been determined to keep their shoes competitively priced whilst still retaining the high quality that the brand is known for.
With so many footwear brands venturing down the synthetic route, Podlers have placed even more emphasis on their 'Quality you can trust' campaign', which is strongly used throughout the Pod Back to School range.
As always, the collection has been kept very concise and the team select the predicted best-sellers and strongest colour and style combinations.
This method continues to work well for both the brand and retailers; the collection is well balanced with much more certainty when it comes to prospective sales.
Furthermore, because Podlers are keen to support independent retailers, they offer low minimum order quantities, giving them an opportunity to select a variety of styles and colour combinations across the range, without having to hold a huge amount of stock, which for many retailers is no longer possible.
The Podlers 'Tea Party' collection will be returning to February's Moda show, where it will be joining the Pod brans on stand X9.
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