Podlers wholesale infants's shoes press: OOAL magazine August 11
Wednesday, 3 August 2011 | Admin
Quality you can trust
When product development company Aegis Shoes Ltd took on the brand licence for Pod footwear in 2008, it was very clear from the onset the direction in which they wanted to take the infants' shoe brand Podlers.
By adopting a design philosophy to create beautifully crafted infants' shoes, using superior quality materials such as super soft leather uppers, sturdy yet flexible genuine rubber soles and breathable fabric and leather linings, together with the bold Podlers' branding and use of bright block colours, the Podlers' identity was soon becoming recognised as a brand in its own right.
Three years on and the Podlers' philosophy is as strong as ever. Following the release of the AW11 collection, the Podlers' development team have been working hard to source new leather suppliers to achieve brighter and more diverse colour variations for the SS12 collection of lime greens, hot pinks, electric blues and pillar box reds. And despite rising material and production costs, Podlers have been determined to keep their shoes competitively priced whilst still retaining the high quality that the brand is known for. With so many footwear brands venturing down the synthetic route, Podlers have placed even more emphasis on their 'Quality you can trust' campaign, which is strongly used throughout the core Pod ranges.
Furthermore, because Podlers are keen to support independent retailers, they offer low minimum order quantities, giving them an opportunity to select a variety of styles and colour combinations across the range, without having to hold a huge amount of stock, which for many retailers is no longer possible.
The Podlers' SS12 'Tea Party' collection is set to be the strongest collection to date with style such as Strawberry Shortcake and Liquorice as the predicted favourites. It will be premiered at Moda on stand X9. (Look out for the Podlers' toadstool)!