Pod Rugby 7s Squad Press: FE Magazine Reports their News in Ten
Thursday, 2 June 2011 | AdminPod creates rugby squad
Footwear label Pod is raising awareness of it's brand through the sponsorship of a rugby squad. The team, which has adopted the name Pod, is created by players from Buckinghamshire, Bedfordshire and Northamptonshire, and played against the England 7s team in its first tournament last month.
"Admittedly we provided a warm up and light entertainment for the England squad, but we came away standing," says Amy Richardson, marketing and merchandising for Pod. "We may remain the underdogs, but this sponsorship is a bit of fun for all of us, especially as we are rugby enthusiasts."
Pod chose to sponsor the rugby team because it felt that there was a synergy between the game and the brand's product. "The game fits in with our tough, hard-wearing shoes" says Richardson. "That was the real motivation behind this deal - we are happy to supply the kit and see our name out there because the overall image of rugby fits in with our identity".