Paul O'Donnell - Boutique-magazine Editorial September 2016 Issue - Page 50
Thursday, 15 September 2016 | Admin
The Paul O’Donnell collection by Pod footwear
Now in its 40th year, independent British brand Pod footwear is set to release a new men’s formal line to join their already comprehensive repertoire of men’s casual, children’s and heritage collections.
Branded as ‘Paul O’Donnell’, a light humoured expansion of the name Pod, the concise collection offers high-end quality at a competitive price point, targeting the demanding gent who requires style, comfort and versatility in his choice of footwear.
Mastering the balance between classic and contemporary, the AW16 style focus is on; sleek Chelsea boots, detailed chukkas and contemporary wing tip brogues. Fundamental design components include premium hand-burnished leather uppers, ultra soft full leather linings and durable flex tunit soles with subtle injections of accent colours and detailed perforations throughout.
Running alongside the core range is the Paul O’Donnell Comfort Lite collection, which takes the brand’s staple styles to the next level of comfort and support through lightweight EVA soles, ultra cushioned PU insocks and high-grade cow crust leather uppers.
According to company director, Dennis McNeil, initial reaction to the collection has been strong, “Already, we have experienced high levels of sales and top-up orders for the current range with keen interest for next year’s collection.”
The much anticipated SS17 line will see an introduction of textured and weave vamps, contrasting block colour details and enhanced TPU heels, with further design tweaks throughout the collection.
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